The music industry is a sea of active listeners. Some of these people follow individual artists. Some follow genres. Some follow algorithms. Music companies -- Managers, labels, marketing firms -- even publishers -- wake up every morning thinking about how to drive these audiences to listen, buy tickets and buy merchandise.

We're going to be posting on www.popcultworldwide.com and on LinkedIn in Multiple parts. Starting with "what we hear" and following up with "what PopCult doing about it" (hint: a lot).

It’s time to share some of what we have learned and how we are responding in 2023. Watch this space in the coming days…